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In this case, a photo of a sinister figure that became associated with the moniker “Momo” went viral online (the photo was actually of a Japanese sculpture).Īn international news cycle emerged about “Momo”, claiming the creature was appearing in children’s content on YouTube and encouraging kids to participate in deadly games and challenges. The rising global panic about children’s participation in Squid Game challenges echoes the “Momo” phenomenon of 20. Squid Game’s sadistic interpretation of playing marbles. For instance, creators must now inform YouTube if their content is for children and machine-learning is used to identify videos that clearly target young audiences.ĭespite these changes, YouTube remains a very different beast to broadcast television, and content popular with children on both the main and children’s version of the platform often differs markedly from kids’ TV.

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Tik Tok allows full access to the app to children aged over 13 but reports show children much younger are using it: alongside YouTube, TikTok is currently facing a US Senate hearing on kids’ safety.Īfter a historic fine of US$170 million (A$227 million) was imposed on YouTube by the US Federal Trade Commission in 2019, sweeping changes were introduced to make the distinction between adult and children’s content clearer on the platform. TikTok has faced similar controversies related to children’s safety on the app and problematic content being watched by children, such as anti-vaccine videos.

YouTube has been at the centre of a number of controversies regarding inappropriate content aimed at children. But the boundaries between adult and child-oriented content online have always been murky. Given Squid Game’s bright, childish aesthetics and focus on playground games, it is perhaps not surprising that viral online content about the show appeals to children. However, they show how Squid Game has crept into digital content explicitly targeting young children. Most of these kids’ YouTube videos are quite innocuous by themselves. This doll often features in video thumbnails for Squid Game-related children’s YouTube content. The “Red Light, Green Light” scene has become one of Squid Game’s most widely shared moments: the giant animatronic doll that acts as a deadly motion sensor in this game has been heavily meme-ified. This videogame, which is popular with kids, enables users to program games and share them with other users.

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This YouTube content includes “ How to Draw Squid Game” character videos, and Squid Game themed gameplay videos from online videogame Roblox. The show is certainly a craze within children’s digital cultures.Ī number of successful channels on YouTube Kids (designed for viewers under 12) have capitalised on the Squid Game trend. While the recent warnings urge parents not to let their children watch Squid Game, young children’s awareness of the violent show more likely relates to its pervasive presence on social media, which has extended to viral content on TikTok and YouTube, popular with teenagers and children. Social inequality and hyper violence: why the bleak world of Netflix's Squid Game is a streaming phenomenon

After each challenge, these traditional children’s play spaces tend to be left soaked in blood and littered with piles of corpses. Further emphasising the show’s twisted take on child’s play, these games are staged in highly stylised arenas, such as an adult scale children’s playground.

In Squid Game, characters compete for a cash prize by participating in challenges that augment classic Korean children’s games, with the “losers” being killed at the end of each round. In Australia, similar warnings have been issued by educators in Sydney and Western Australia. This includes warnings from an Australian school that children as young as six are recreating games featured in the dark and gory hit show.Ī council in Southern England recently sent an email to parents urging them to “be vigilant” after receiving reports “young people are copying games and violence” from the show. The latest controversy to arise around Squid Game, which is rated MA15+ in Australia, relates to the interest it has sparked amongst young children.

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The dystopian South Korean horror series Squid Game has become Netflix’s most watched TV series, but it is quickly becoming as controversial as it is popular.